Introduction
Have you ever wondered what makes a logo look sharp on a billboard and equally crisp on a business card? The answer lies in vector image file formats. Unlike raster images, vector graphics are resolution-independent and offer unmatched scalability, making them essential in graphic design and digital art. In this blog, we’ll dive into the world of vector images, explore popular formats like SVG, EPS, and AI, and explain why they are a cornerstone of modern design.
What is a Vector image file format
Vector graphics are images made up of points, lines and curves. In other words the image is created directly from geometric shapes.
All of the shapes within a vector are calculated using a mathematical equation, which allows the image to maintain its quality when it is resized.
This is relevant to design and printing. For example, if you need to print your logo and add it to your product and banner it will first need resizing. Printing the resized logo image in a vector format will ensure that the change in size doesn’t affect the quality.
Why choose vector graphics for your next branding project?
Vector image file formats are not just a technical preference—they are a practical necessity for businesses, designers, and developers. Whether you’re crafting a logo, creating marketing materials, or designing user interfaces, vector graphics ensure your designs look professional and adaptable in any context.
At Arrain Company Group, we use the industry leading graphic design tools to create custom vector graphics from scratch. These custom graphics can then be used in the design of your website or in branding campaigns, to help display the unique features of the product or service that you’re offering to increase conversions.
Common formats of vector image files
- .eps (Encapsulated Post Scrip)
- .ai (Adobe Illustrator)
- .svg (Scalable Vector Graphics)
- .pdf (Portable Document Format)
What is a Raster image
Raster images are made up of a set grid of pixel blocks. This means, when you change the size of the raster image file it can get blurry and lose quality.
Common formats of raster image files
- .png (Portable Network Graphics)
- .jpeg (Joint Photographic Experts Group)
- .tiff (Tagged Image Format File)